Tuesday, May 13, 2014

Word: Ad homiem



 

ad hominem

\ ad HOM-uh-nuhm -nem, ahd‐ \  , adjective;
1. appealing to one's prejudices, emotions, or special interests rather than to one's intellect or reason.
2. attacking an opponent's character rather than answering his argument.

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Jamie felt her eye start to twitch.  The poster gave her an inexplicable urge to hit something hard enough to break the bones in her own hand.  Of course she wouldn’t actually do something like that, but she wanted to. 
                The poster showed a picture of a wild party that had probably been held at one of the frats on campus.  A bunch of her fellow students were drinking, dancing, and ultimately making fools of themselves.  And the center of attention was one girl who had had one drink too many.  So many that she had felt it was a good idea to start removing articles of clothing.  The picture was taken just before anything really ‘interesting’ was shown, in that all the girl’s undergarments were still hidden.  But the action of removing her shirt was very clear.  It was the girl’s face that made her eye twitchy.  It was her own face, contorted into a goofy expression.  Under the picture was the slogan “Is this who you want as your next president?”
                The problem with the picture was that Jamie had never gone to such a party.  In fact, she hated parties like that.  She much preferred small social gatherings to booze fests like the one in the picture.  It was an obvious photoshop job made by her competition, albeit a very good one.  She had to look very closely to see any evidence of digital tampering.  Most would see nothing wrong with it. 
                It was a blatant lie designed to attack her character instead of her policies.  On the one hand, it was a good thing, since her opponent had to resort to a smear campaign in order to have a shot at winning.  She took that to mean the guy had no confidence his platform would hold up under hers. 
                But on the other, attacks like this were distressingly effective to the right people.  She would need to prove the picture was fake to debase the attack.  She could do that fairly easily.  She recognized the expression her photoshoped doppelganger was making.  It was a silly thing made in a photo booth on a whim.  In fact, she wasn’t even alone in the original, as several of her friends were there making similar expressions.  One of them must have scanned the picture and posted it online.  She knew it was something that could happen, but she hadn’t minded until now.  Fortunately, she had the original hardcopy, as did most of the others in it, so it wouldn’t be too hard to prove the forgery.
                She knew even if she proved the poster’s photo was fake, her opponent would try and come up with something else instead.  Another attack on her person instead of her policies.  She mentally went over the possibilities.  She could do the same and try a more emotional method of gathering support, or she could stick to the solidity of her platform and hope people saw the strength in that. 
                Her thoughts were interrupted by a group of students chuckling quietly behind her.  Once again, she felt her eye start to twitch.  She whirled around to see a group of students looking at the poster and laughing at her.
                “It’s fake, damn it!”  She shouted, a bit louder than she had wanted to.
                “Uh huh.  Sure it is.”  Said one of the guys before the group went off, laughing amongst themselves.  
                “No really, it is!  Don’t be blinded by baseless accusations and slander!”  She shouted after them.
                The corner of her mouth started twitching along with her eye.  A small, almost menacing laugh started to form deep in her throat.  If her opponent wanted to play dirty, she could play that game just as well.  He had made a critical error.  He had put out a smear poster without covering his tracks.  It would be all too easy to call his bluff.  And from there, well, everything he said would be cast under the suspicion of a liar.  She could use this to her advantage.  No, she would use it.  The election for student president would be hers, and she would come out of it without a stain from his mudslinging.  She would make sure of that.  She even had an idea on how to do it.
                She would have one single attack on her opponent.  That of refuting the fake picture and calling him a liar.  Then she could use a pure emotional appeal.  She would simply play the victim, and wait for the sympathy to roll in.  Yes, if she couldn’t win with policies, she would win by tugging at the campus’s collective heartstrings.  She smiled wickedly, already planning just what to say and when to say it.  This was going to be fun.    
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Kinda says something about our society when the first thing that comes to mind with this word is politics, doesn't it?  At least I used the college version instead of the national version, right?  That probably would take an entire novel just to get to this point or something.  

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